23 C Street

Listing in Lotawana

Selling your home with The Runkle Team

Strategy

Why This Home Will Stand Out

This Home

23 C Street

Lake Lotawana, Missouri

For This Home

Who Is Most Likely to Buy This Home?

Our network and relationships help connect this property with the right buyers.

Local Knowledge

What Moves Value at Lake Lotawana

At Lake Lotawana, buyers don't assign value by square footage alone. They weigh access, lifestyle, privacy, condition, outdoor living, community connection, and scarcity — our job is to position your home around the value drivers that matter most to the right buyer.

Location on the Lake

Cove, road, tier, proximity, privacy, approach, and surrounding homes.

Water Relationship

Waterfront, dock rights, lake access, view, shared access, or no access — and just as important, whether the lot is level enough for an easy walk down to the water. A level, walkable lot is one of the most attractive features a buyer can find at Lake Lotawana.

Outdoor Living

Decks, patios, entertaining spaces, parking, approach, seasonal usability, and lake-life presentation.

Condition

Updates, deferred maintenance, mechanical confidence, cleanliness, and photography readiness.

Lifestyle Story

How easily a buyer can picture themselves belonging at Lake Lotawana.

Why List With Us

A track record you can verify

#1 By sales volume on Lake Lotawana

$94.99M total transaction volume · 103 transaction sides · 16.8% market share, 2020–2026

64 Homes listed & sold, $59.4M in listing volume

More listing volume than any other agent on the lake, 2020–2026

54.2 Average days on market

vs. 66.6 days lake-wide average — our homes move faster

Source: MLS transaction data, Lake Lotawana, 2020–2026

Market Conditions

Here's what's happening on the lake right now

14 Active listings on Lake Lotawana

$250,000 – $2.5M

7 Currently pending — buyers are active

61 Median days on market for active listings in $400K–$600K

Recently sold homes in this same range took just 23 days, on average — pricing it right from day one is the difference.

Address	List Price	Days on Market

As of June 17, 2026 — MLS data, Lake Lotawana

Comparable Sales

20 homes sold in $400K–$600K in the last 12 months

2nd Tier & No Lake Access only

$512,000 Median sale price

23 Median days on market

$322 Median price per sq ft

Address	Sold	Price	Tier	DOM

Strategy

Selling a home isn't just about exposure — it's about positioning.

The first few weeks on market determine how buyers perceive the property, how competitive the environment becomes, and how much negotiating leverage you have. Our job is to create the conditions where buyers feel they must compete for it.

Buyers behave differently when a home is positioned right. They respond to:

Scarcity
Narrative
Prestige
Competition

Our marketing plan is designed to create all four.

Getting Ready

The Pre-Launch Prep Plan

Before we launch, we want the home to answer the buyer's biggest question: "Can I see myself living this lifestyle?" Preparation is not about making the home perfect — it's about removing friction and making the value obvious.

Worth Doing Before Launch

Clean and declutter
Touch-up paint
Landscaping cleanup
Exterior pressure washing & window cleaning
Lighting improvements
Staging or editing main living spaces
Outdoor/lake-lifestyle setup
Repair obvious buyer objections
Prepare decks, patios & paths for photography

Usually Not Worth Doing

Major renovations that delay launch
Highly personal finish upgrades
Expensive changes that won't photograph or appraise clearly
Projects that create uncertainty instead of confidence
Improvements unlikely to be recovered in the sale price

The Media Package

Marketing that does the selling

Our in-house media process gives us full creative control over how your home is presented. Every listing receives professional-grade photography, edited for architectural clarity, lifestyle appeal, and online performance. For the right property, we add drone, twilight, video, 3D, floor plan, and property-specific social content.

Photography

We shoot and edit all of our own photography, giving us full control over how a property is first perceived — featured on our website, in property flyers, and in the Lotawana News.

Video & Social Ads

Cinematic video and targeted Facebook/Instagram ads put each listing in front of thousands of likely buyers across the Kansas City area.

Lotawana News Advertising

Every listing is featured in the Lotawana News — read by Lake Lotawana residents and former residents who already know they want to be on this lake. It's hyper-targeted exposure no national site can match.

Professional-grade photography
Drone/aerial context
Cinematic video
Vertical reels
3D tour
Floor plan
Twilight or golden-hour exterior, when appropriate
Property landing page or web feature
Print flyer
Lotawana News feature
Social ad creative
Email graphics

Social Media

Reels that stop the scroll

Every listing gets vertical, social-first video built for Facebook and Instagram, where buyers are already scrolling. Here are a few we've made for recent listings.

How We Sell It

A phased marketing approach

Luxury homes benefit from a controlled launch rather than immediate full exposure. Getting the best price is all about strategy and planning.

0

Planning

Finalize pricing strategy & success benchmarks
Produce photography, cinematic video & 3D tour
Craft the property narrative
Curate a targeted buyer & agent list

1

Private Listing

Select clients get early access showings for feedback on pricing
Agent-to-agent outreach before the public date
Coming Soon sign & early marketing push
Article in the Lotawana News about the property coming to market, with photos

2

The Launch

Goes live — the first weekend is critical
Full MLS exposure on every major site
Public open house + agent/builder open house
This is when buyers are most likely to compete

3

Negotiation

Evaluating buyer strength
Managing contingencies & timelines
Maintaining leverage between offers
Protecting your bottom line

Our goal isn't just to list the property — it's to create the conditions where buyers compete for it.

Coverage

We know every cove on the lake

Lifelong residents with deep, hyper-local knowledge of Lake Lotawana's coves, access points, and what each one means for value.

After Launch

What You'll Know Every Week

Our job doesn't end when the listing goes live. Each week, we read the market response and decide whether the strategy is working, whether the presentation needs adjustment, or whether the price needs to be revisited.

Market Response

Showings & second showings
Buyer-agent feedback & objections
Competing inventory
New pendings & new solds

Marketing Response

Listing views & saves/favorites
Social reach & video views
Ad clicks
Lotawana News/community response
Open house traffic & agent inquiries

Strategic Recommendation

Stay the course
Adjust presentation or showing strategy
Revisit price
Target a specific buyer group harder
Refresh marketing creative

Meet the Team

Noel & Laurie Runkle

Noel Runkle

The Runkle Team

Noel@Lotawana.com
816.916.1806

Laurie Runkle

The Runkle Team

Laurie@Lotawana.com
816.679.9556

Lifelong Lake Lotawana residents
Top selling agents in Lake Lotawana for over 15 years
Consistently ranked in the top 15 agents out of 1,200+ in the region
We work by referral and bring an incredible network of clients to every listing

Realty Executives of Kansas City

Our Fee

What Our Listing Fee Funds

Lake-specific pricing strategy
Pre-launch prep recommendations
Photography, video, 3D & media production
Lotawana News exposure
MLS and portal launch
Targeted buyer & agent outreach
Social advertising
Showing follow-up & buyer feedback analysis
Offer strategy
Inspection & appraisal management
Closing coordination
Communication & weekly reporting

Our Fee

Full-Service Representation. Straightforward Fees.

2.5%

Our listing fee

Our fee covers the full scope of representation — pricing strategy, professional photography and video, targeted marketing to qualified buyers, offer analysis, skilled negotiation, and dedicated oversight from contract through closing. You work directly with Noel and Laurie at every step. No hand-offs, no junior agents.

When the Buyer Is Represented

Buyer-agent compensation is negotiated as a term of the offer — alongside price and conditions. We present every offer with a complete net sheet so you see the full picture before you decide.

When the Buyer Is Unrepresented

When we represent both parties, our total fee is 4%. One team. One point of accountability. Complete representation for both sides through close.

You remain in control at every stage. No offer moves forward without a full review of price, terms, and estimated net proceeds — and never any pressure to accept.

Let's get your home sold.

Realty Executives of Kansas City · www.Lotawana.com

Noel Runkle

816.916.1806 Noel@Lotawana.com

Laurie Runkle

816.679.9556 Laurie@Lotawana.com